Event privacy notice

Last updated: October 2026

This notice explains how we handle the details you give us when you book a place at, or ask us to phone you about, the Storyteller Morning (also called the Storyteller Masterclass) at The County Hotel, Chelmsford, on Friday 30 October 2026, whether on our website or through a form on Facebook. It also covers the card you can fill in at the event, and the filming we do on the morning. If anything is unclear, email privacy@cheertv.co.uk.

1. Who we are

Cheer TV is a trading name of Cheer Interactive Television Group Ltd, registered in England & Wales, company no. 09909782. Registered office: 1-2 Charterhouse Mews, London EC1M 6BB. We are the data controller for the information described here.

2. What we collect

  • Your contact details: name, telephone number and email address.
  • Your booking: whether you are bringing a guest, your guest’s name if you give it, and any dietary or accessibility needs.
  • Your topic: the knowledge, craft, hobby or memory you would like to explore.
  • Your choices: whether you asked for Cheer TV news (on the booking form or on the phone), and when you booked.
  • If you ask us to phone you through our Facebook form: your name and telephone number. Facebook fills these in from your profile, and you can change them before you send the form. If you ask for Cheer TV news when we call, also your email address.
  • How you found us: the advert or link you followed (for example “Facebook” or a partner’s referral code). This is not used to identify you.
  • If you fill in a card at the event: your name, telephone number and email address, anything you write about what you’d like to share, and which boxes you ticked: trying presenting, helping in another way, a chat first, Cheer TV news, use of photos or video of you, and whether you’d like us to ask you privately about anything that would make taking part easier.
  • Filming at the event: we film parts of the morning, so you may appear in the footage. At the welcome desk we note whether you’d rather stay off camera, using a sticker on your name badge.

3. Why we use it, and our legal basis

  • To arrange your place: confirm your booking, give the hotel catering numbers, arrange access and parking, and phone you before the event. This is necessary to provide the booking you asked for.
  • To phone you, if you asked us to through our Facebook form: Brian Thornton will ring you to tell you about the morning and, if you would like to come, book you a place. This is necessary to do what you asked. We will not use these details for anything else unless you tell us on the call that you would like Cheer TV news (below).
  • Dietary and accessibility needs: these can sometimes reveal health or religious information. We use them only to arrange food and access on the day, and only because you chose to tell us. Leave the box empty if you prefer to tell us on the phone.
  • Your topic: to plan the table conversations and, if you are interested, to talk to you about the November Presenter Academy. This is in our legitimate interests in running the event.
  • Your card: to contact you about what you ticked, such as the November presenter training, other ways to take part, or a chat first. This is what you asked us to do, and it is in our legitimate interests in finding people to take part in Cheer TV.
  • Filming the morning: to keep a record of the event and to make short films about Cheer TV and its programmes, which we may show online and in our promotion (legitimate interests). If you’d rather not be on camera, we keep the camera off you and cut or blur you out of anything we use. We show you recognisably, for example in close-up or asking a question, only if you ticked the photos-and-video box on your card or agree to it later (consent).
  • Cheer TV news: only if you ticked the optional box (on the booking form or on your card at the event), or told us on the phone that you would like it (consent). If you tell us on the phone that you’d like Cheer TV news, we note that you agreed, when, and who asked, and email you to confirm. You can withdraw it at any time by emailing us or using the link in any email.
  • How you found us: to understand which adverts work (legitimate interests).
  • How far a Facebook-form enquiry got: if you used our Facebook form, we tell Meta which stage your enquiry reached (for example contacted, booked, attended, or that it isn’t going ahead), so we can see which adverts lead to bookings (legitimate interests). We identify it only by Meta’s own reference for your form, never with your contact details, and we stop if you ask us to.

We will not sell your details, and we will not make automated sales calls.

4. Cookies and similar storage

The booking page keeps what you type, and the link you arrived from, in your browser for the current tab only, so nothing is lost if you open this notice and go back. It is deleted when you close the tab and is not a cookie.

Booking page statistics. To make booking easier, we count anonymously how the booking page is used: for example, how many visitors reach the form, which box people stop at, how far down the page they scroll and roughly how long it is open. This uses no cookies and stores nothing on your device. It does not record what you type, your IP address or anything else that could identify you, and we keep the counts on our own servers. If your browser sends a “Do Not Track” or Global Privacy Control signal, your visit is not counted. Our legal basis is our legitimate interests in running the event, and we delete these counts by the end of November 2026.

We may ask whether you agree to a Meta (Facebook) cookie that tells us whether our adverts led to bookings. It is set only if you choose “Yes”, and you can change your mind using “Cookie choices” at the bottom of the booking page.

5. Who we share it with

  • The County Hotel: catering numbers and any dietary or access needs, and your name on the welcome list.
  • Our hosts, Brian Naylor and Brian Thornton: the welcome list and your topic, so they can plan the morning. If you asked us to phone you, Brian Thornton receives your name and number to make the call. If you fill in a card at the event, they see it so they can follow up.
  • Service providers working for us under contract: Hetzner Online (servers in Germany that store bookings), Google Workspace (email), Resend (sends your booking confirmation email) and Cloudflare (cookieless visitor statistics: it counts page visits without cookies or fingerprinting, and never receives what you type in the booking form).
  • Meta (Facebook): if you use our Facebook form, Meta provides the form and passes your name and number to us. What Facebook records about your use of Facebook is covered by Meta’s own privacy policy. If you used our Facebook form, we also tell Meta which stage your enquiry reached, using only Meta’s reference for your form (see section 3). Otherwise, Meta receives information from us only if you agreed to the advertising cookie described above.

Where a provider processes information outside the UK, the transfer is covered by UK adequacy regulations or by appropriate safeguards such as the UK International Data Transfer Addendum.

6. How long we keep it

We keep booking details, and the names and numbers of people who asked us to phone them, for 30 days after the event to deal with any follow-up, then delete them. If you asked for Cheer TV news, we keep your name and email address for that purpose until you unsubscribe.

If you ticked a box on your card about taking part, we keep your card details until 30 April 2027 so we can follow up about training and future programmes, then delete them unless you are working with us by then. We delete unedited footage of the morning by 30 April 2027. Finished films are kept while we use them; if you withdraw your consent to appearing in one, we won’t use it in anything new.

7. Your rights

You can ask for a copy of your information, ask us to correct or delete it, restrict or object to how we use it, and withdraw consent. Email privacy@cheertv.co.uk and we will reply within one month. There is normally no charge.

8. Complaints

If you are unhappy with how we have handled your information, please tell us first so we can put it right. You can also complain to the Information Commissioner’s Office (ICO): ico.org.uk/make-a-complaint, telephone 0303 123 1113.

9. Changes

We will update this page if anything changes. The date at the top shows when it was last revised. Our general website privacy notice covers the rest of cheertv.co.uk.

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